BackDuring the mid-20th century, Shea's Buffalo Theatre took inspiration from Hollywood’s creative marketing to bring films to life and draw audiences with unforgettable experiences. In addition to themed giveaways and elaborate lobby displays, Shea's embraced promotional stunts tailored to the movie’s setting. For instance, to promote the adventure film Valley of the Kings, Shea’s arranged a parade
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Promoting the courtroom drama Trial, Shea's Buffalo used street marketing stunts, like this character in a mock juror's outfit, inviting passersby to experience the suspense as part of the 'public jury.'
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Promoting the 1955 musical film It’s Always Fair Weather, these cheerful ushers embody the lively spirit of Shea’s during its heyday.
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Shea's Buffalo Theatre pulled out all the stops to promote Valley of the Kings, bringing camels to Main Street to capture the spirit of ancient Egypt. This Hollywood-inspired marketing tactic attracted crowds and made the film's premiere an unforgettable event, blending spectacle with cinema in true mid-century fashion.
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for the film Alexander the Great, Shea's orchestrated another memorable event by parading elephants down the streets, further amplifying the film’s themes and immersing passersby in the cinematic experience before they even entered the theater.
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